Joint Channel and Logistics Selection Strategies in an E-Commerce Supply Chain with a Capital-Constrained Supplier

Lipan Feng (), Qi Kou (), Yuqian Dai () and Xiaoli Wu
Additional contact information
Lipan Feng: Department of Electronic Business, South China University of Technology, Guangzhou 510006, P. R. China
Qi Kou: Department of Electronic Business, South China University of Technology, Guangzhou 510006, P. R. China
Yuqian Dai: Department of Electronic Business, South China University of Technology, Guangzhou 510006, P. R. China
Xiaoli Wu: School of Business Administration, South China University of Technology, Guangzhou 510640, P. R. China

Asia-Pacific Journal of Operational Research (APJOR), 2025, vol. 42, issue 01, 1-29

Abstract: Some prominent e-commerce giants, such as Amazon and JD.com, have established their own logistics service and shared it with other merchants. In this paper, we study the channel (reselling channel or agency channel) and logistics service (platform’s logistics or third-party logistics) selection strategies in an e-commerce supply chain composed of a limited capital supplier and a platform within the consideration of the supply chain finance. We show that the supplier’s channel and logistics service selection strategies depend on the cost coefficient of the platform’s logistics service and the production cost. Interestingly, the supplier prefers the reselling channel rather than the agency channel with the platform’s logistics service. This explains why the merchants in JD.com rarely use JD.com logistics in the agency channel. From the perspective of the platform, the platform may prefer the supplier to use third-party logistics service to deliver goods in the agency channel particularly when the cost coefficient of the platform’s logistics service is relatively large. Furthermore, the platform will put in more effort level aimed at enhancing the logistics service in the reselling channel.

Keywords: Supply chain finance; channel selection; logistics service; capital constraint (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0217595924400104
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:apjorx:v:42:y:2025:i:01:n:s0217595924400104

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0217595924400104

Access Statistics for this article

Asia-Pacific Journal of Operational Research (APJOR) is currently edited by Gongyun Zhao

More articles in Asia-Pacific Journal of Operational Research (APJOR) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().