MOBILEE-COMMERCE OUTLOOK

Julia Yeo () and Wayne Huang ()
Additional contact information
Julia Yeo: School of Information Systems, Technology & Management, The University of New South Wales, Kensington, NSW 2052, Australia
Wayne Huang: Department of MIS, College of Business, Ohio University, Athens, Ohio 45701, USA

International Journal of Information Technology & Decision Making (IJITDM), 2003, vol. 02, issue 02, 313-332

Abstract: The popularity ofm-commerce devices, especially mobile phones among consumers highlighted a new source of revenue for businesses. A literature review inm-commerce found a variety of current business models, namely content services and localization marketing. This paper tries to identify and explore potential business models in them-commerce industry using SWOT analysis and Porter's Five Forces Model.

Keywords: Mobile commerce; Business models; Porter's model; SWOT analysis (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (1)

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DOI: 10.1142/S0219622003000641

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