THE QUALITY ASSESSMENT AND CONTENT ANALYSIS OF CORPORATE WEBSITES IN CHINA: AN EMPIRICAL STUDY

Youmin Xi (), Youlong Zhuang (), W. Huang (), Congguo She and Zhipeng Zhang
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Youmin Xi: Management School, Xi'an Jiaotong University, Xi'an 710049, China
Youlong Zhuang: Department of Computer and Mathematical Sciences, Columbia College, Columbia, MO 65216, USA
W. Huang: Department of MIS, College of Business, Ohio University, Ohio 45701, USA
Congguo She: Management School, Xi'an Jiaotong University, Xi'an, China, 710049, China
Zhipeng Zhang: Management School, Xi'an Jiaotong University, Xi'an, China, 710049, China

International Journal of Information Technology & Decision Making (IJITDM), 2007, vol. 06, issue 02, 389-405

Abstract: This study evaluates 74 Chinese corporate websites by examining their contents and functions to understand the business objectives. It found that business objectives of these websites mainly focused on publicity, and very little on online sales. Firms in banking and construction industries develop the highest quality websites, while firms in public services and retailing are the laggards. Chinese websites are ease to use with consistent information. The article also compared the findings in China in this study with those in the United States, Australia, and Singapore in similar studies. It found that industry characteristics were similar among nations while more complicated website functions were more popular among the firms of developed countries. The findings will contribute to the research of e-business by confirming the existence of innovators and laggards of Web technology adoption in model given in E. M. Roger,Diffusion of Innovations(The Free Press, New York, 1962), and help managers understand current status of Chinese websites.

Keywords: Website assessment; e-business in China; corporate websites (search for similar items in EconPapers)
Date: 2007
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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DOI: 10.1142/S0219622007002472

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