KSF OF TV SHOPPING INDUSTRY IN CROSS-STRAITS

Ming-Chuan Pan () and Ji-Ting Wu ()
Additional contact information
Ming-Chuan Pan: Department of Business Management, Tatung University, 40 Chung-Shan North Road, Sec. 3, Taipei, Taiwan
Ji-Ting Wu: Skylark Device & Systems Co., 34 Chung-Shan North Road, Sec. 3, Taipei, Taiwan

International Journal of Information Technology & Decision Making (IJITDM), 2009, vol. 08, issue 01, 169-187

Abstract: There have been few studies on the Key Success Factors (KSF) of TV shopping industry in both China and Taiwan. Moreover, the market growth potential and size across the Formosa Strait are significant. Using the Analytical Hierarchy Process (AHP) in Export Choice (EC) software, we find that the top ten KSF in the TV shopping industry across the Formosa Strait are somewhat different in order of importance and in the content. Managers in Taiwan consider watching habit, income, age, occupation, product positioning strategy, channel releasing policy, education, differential pricing, target product strategy and strategic sensitivity as the top ten KSF in order of importance. Meanwhile, managers in China consider domestic economic development, income, average domestic income, business philosophy, channel releasing policy, watching habit, product positioning strategy, related broadcasting laws, age, and occupation as the top ten KSF in order of importance.

Keywords: Formosa Strait; analytical hierarchy process; expert choice; key success factor; TV shopping industry (search for similar items in EconPapers)
Date: 2009
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0219622009003326
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijitdm:v:08:y:2009:i:01:n:s0219622009003326

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0219622009003326

Access Statistics for this article

International Journal of Information Technology & Decision Making (IJITDM) is currently edited by Yong Shi

More articles in International Journal of Information Technology & Decision Making (IJITDM) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().