ANALYSIS OF THE ALIGNMENT OF COMPANY GOALS TO WEB CONTENT USING ANP

Antonio Caballero-Luque (), Pablo Aragonés-Beltrán (), Mónica García-Melón () and Carlos Dema-Pérez ()
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Antonio Caballero-Luque: Department of Engineering Projects, Universidad Politécnica de Valencia, Camino de Vera s/n, 46022 Valencia, Spain
Pablo Aragonés-Beltrán: Department of Engineering Projects, Universidad Politécnica de Valencia, Camino de Vera s/n, 46022 Valencia, Spain
Mónica García-Melón: Department of Engineering Projects, Universidad Politécnica de Valencia, Camino de Vera s/n, 46022 Valencia, Spain
Carlos Dema-Pérez: Department of Business Organization, Universidad Politécnica de Valencia, Camino de Vera s/n, 46022 Valencia, Spain

International Journal of Information Technology & Decision Making (IJITDM), 2010, vol. 09, issue 03, 419-436

Abstract: Today, most institutions use their website as one of the major means of consolidating communications channels within their organization and among their customers and users. Nevertheless, many of these organizations either have not clearly formulated the goals they want to achieve through their website or do not know to what extent their website contributes to satisfying these goals. This paper presents a model based on Analytic Network Process (ANP) aimed at helping organization managers to verify if their website contents are appropriate for satisfying the goals they have established. This analysis is achieved by studying the relationships among the goals established for the website, website contents, and potential users grouped into segments. The model was applied to a study case, analyzing the website of a foundation pertaining to a major banking institution in Spain.

Keywords: Multiple Criteria Decision Analysis (MCDA); Analytic Hierarchic Process (AHP); Analytic Network Process (ANP); webpage design and evaluation (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (1)

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DOI: 10.1142/S0219622010003889

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