THE PRIMITIVE COGNITIVE NETWORK PROCESS: COMPARISONS WITH THE ANALYTIC HIERARCHY PROCESS

Kevin Kam Fung Yuen ()
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Kevin Kam Fung Yuen: Department of Business Administration, Zirve University, Kizilhisar Campus, Gaziantep 27260, Turkey

International Journal of Information Technology & Decision Making (IJITDM), 2011, vol. 10, issue 04, 659-680

Abstract: This research proposes primitive cognitive network process (P-CNP), which comprises five decision processes, as an alternative of analytic hierarchy process (AHP). Two published cases using AHP are revised by P-CNP, and the validity and applicability of P-CNP are demonstrated. The comparison results indicate that AHP produces questionable results due to the ill-defined axioms of the perception of the paired difference, and suggest that the proposed P-CNP performs better than AHP in multicriteria decision-making problems.

Keywords: Decision analysis; analytic hierarchy process (AHP); pairwise comparison; multicriteria decision-making; optimization (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1142/S0219622011004506

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