Payment Systems in New Electronic Environments: Consumer Behavior in Payment Systems via SMS

Liebana-Cabanillas Francisco (), Francisco Muñoz-Leiva () and Sanchez-Fernandez Juan ()
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Liebana-Cabanillas Francisco: Marketing and Market Research Department, University of Granada, Granada, Spain
Sanchez-Fernandez Juan: Marketing and Market Research Department, University of Granada, Granada, Spain

International Journal of Information Technology & Decision Making (IJITDM), 2015, vol. 14, issue 02, 421-449

Abstract: The main goal of our research is to analyze users' acceptance of mobile payment systems, considering the population's widespread use of mobile devices. In order to explain acceptance, we have added trust and perceived risk to the traditional variables. To this end, we have carried out a study through an online survey to a national panel of Internet users. The results of this survey check the implications considered on the basis of the Technological Acceptance Model, the Theory of Reasoned Action and the trust building principles for a given system. The conclusions and implications for management provide alternatives for companies to promote this new business by means of the new technical developments.

Keywords: Mobile payment; social networks; technology acceptance; electronic commerce (e-commerce) (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (5)

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DOI: 10.1142/S0219622015500078

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