t-INNOVATION: USING INFORMATION AND COMMUNICATION TECHNOLOGY TO ACHIEVE STRATEGIC INNOVATION

Jamie Anderson and Constantinos Markides
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Jamie Anderson: London Business School, Regent's Park, London NW1 4SA, UK
Constantinos Markides: London Business School, Regent's Park, London NW1 4SA, UK

International Journal of Innovation and Technology Management (IJITM), 2004, vol. 01, issue 02, 233-248

Abstract: Over the past few years, numerous industries have been disrupted by the arrival of "strategic innovators" — companies that attack the established competitors using radical new strategies and guerrilla tactics. In this article, we explore how strategic innovators utilize Information and Communication Technology (ICT) to successfully implement their radical strategies. We argue that proactively using ICT in a strategic (rather than operational) way to achieve architectural innovation and to quickly scale-up an innovative business design are keys to success. We highlight our arguments using detailed examples of several successful strategic innovators.

Keywords: Strategic innovation; implementing innovation; technology and strategy (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1142/S0219877004000179

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