A COMPARATIVE STUDY OF PERFORMANCE OF THE DESIGN STRATEGIC GROUPS AND DESIGN STRATEGIES

Wen-Chih Chang () and Yen Hsu ()
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Wen-Chih Chang: Graduate School of Design, National Taiwan University of Science and Technology, 43 Keelung Road, Section 4, Taipei 106, Taiwan, ROC
Yen Hsu: Graduate School of Design, National Taiwan University of Science and Technology, 43 Keelung Road, Section 4, Taipei 106, Taiwan, ROC

International Journal of Innovation and Technology Management (IJITM), 2004, vol. 01, issue 04, 373-392

Abstract: The results generated from a questionnaire survey conducted in the period of 2002 to 2003 have shown that Taiwanese home appliance firms' product design strategy can be classified into passive response, aggressive response, and R&D focus groups according to characteristics classified by factor analysis and cluster analysis. Differences in issues related to the design strategy adopted by each group are highlighted from case studies. Performance in new product development differs among strategic groups. Overall, the aggressive response group performs the best, followed by the R&D focus group, and finally the passive response group. Some relationships between the design strategy related issues adopted by each strategic group and performance have been found after comparisons between them.

Keywords: Product development; performance; product design; strategic group (search for similar items in EconPapers)
Date: 2004
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Citations: View citations in EconPapers (1)

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DOI: 10.1142/S0219877004000271

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