MANAGING INFORMATION IN NEW PRODUCT DEVELOPMENT: A LITERATURE REVIEW

Johan Frishammar ()
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Johan Frishammar: Center for Product Development Research (CPDR), School of Business & Engineering, Halmstad University, Halmstad, Sweden

International Journal of Innovation and Technology Management (IJITM), 2005, vol. 02, issue 03, 259-275

Abstract: The new product development (NPD) process is frequently described as a sequence of information processing activities, but "information in NPD" occupies a broader conceptual space than the reduction of uncertainty. This article reviews the area of "information in NPD" by examining the literature on environmental scanning, market orientation, gatekeepers, cross-functional integration, and information use. It is argued that we can understand the process of managing information in terms of three steps: Acquiring, sharing and using. A tentative framework for this area is proposed, and managerial implications resulting from this literature review and tentative frame are outlined and presented.

Keywords: New product development; information; literature review (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (3)

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DOI: 10.1142/S021987700500054X

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