ALWAYS THE LITTLE BROTHER? DIGITAL-PRODUCT INNOVATION IN THE MEDIA SECTOR

Hanna-Kaisa Ellonen () and Piia Karhu ()
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Hanna-Kaisa Ellonen: Lappeenranta University of Technology, Department of Business Administration, PO Box 20, FIN-53851, Lappeenranta, Finland
Piia Karhu: St. Gallen University, Department of Business Administration, Dufourstrasse 50, CH-9000 St.Gallen, Switzerland

International Journal of Innovation and Technology Management (IJITM), 2006, vol. 03, issue 01, 83-105

Abstract: This article concerns digital-product innovation within the media sector. From previous literature we identify eight factors affecting innovation work. Using material from narratives collected from experts within the media industry, we then present a specific framework that summarizes the factors affecting digital innovations either negatively or positively. We identify three underlying phenomena in the Finnish media sector that explain its specific features: First, it is a small market with a long history, second, digital innovations are in the underdog position and thirdly, the brand positions are strong.

Keywords: Media; digital innovations; innovation (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1142/S0219877006000673

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