STRATEGIC AND OPERATIVE LEVEL FRONT-END INNOVATION ACTIVITIES — INTEGRATION PERSPECTIVE

Jarno Poskela ()
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Jarno Poskela: Innovation Management Institute, Helsinki University of Technology, Otaniementie 17, Espoo, FI-02015 HUT, Finland

International Journal of Innovation and Technology Management (IJITM), 2007, vol. 04, issue 04, 433-456

Abstract: The front-end phase is in the literature generally regarded as the most critical phase of the innovation process. Front-end management has a strategic nature since important decisions related e.g. to target markets and the main functionalities of products are done in the front-end phase. This article examines how the integration of strategic and operative level front-end activities is perceived by top managers in the product innovation context. The findings indicate that companies exploit different strategy-making processes, and that each strategy-making mode is prone to particular integration challenges. The results show that the effectiveness of integration of strategic and operative level front-end activities is dependent on the level of concreteness of the defined business strategies, the amount of business-minded decision making, and the balance between control and creativity.

Keywords: Front-end of innovation; innovation management; strategy implementation (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1142/S021987700700117X

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