THE STRATEGIC IMPACT OF THE INTERNET ON MAGAZINE PUBLISHING

Hanna-Kaisa Ellonen (), Olli Kuivalainen () and Ari Jantunen ()
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Hanna-Kaisa Ellonen: School of Business, Lappeenranta University of Technology, P. O. Box 20, FI-53851 Lappeenranta, Finland
Olli Kuivalainen: School of Business, Lappeenranta University of Technology, P. O. Box 20, FI-53851 Lappeenranta, Finland
Ari Jantunen: School of Business, Lappeenranta University of Technology, P. O. Box 20, FI-53851 Lappeenranta, Finland

International Journal of Innovation and Technology Management (IJITM), 2008, vol. 05, issue 03, 341-361

Abstract: This paper discusses the impact of the Internet on the magazine publisher's competitive advantage on three analytic levels: the products, the company and the industry. The analysis is based on interview data from the Finnish magazine publishing industry. On the product level, the Internet is a means of differentiation, while on the company level firm-specific resources and capabilities determine how companies can react to the strategic changes on the product level. However, it seems that the Internet has not significantly changed the five forces that shape the nature and state of competition in the magazine publishing industry.

Keywords: Internet; competitive advantage; magazine publishing (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1142/S0219877008001394

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