A BUSINESS MODEL ANALYSIS FOR THE SUPPLY CHAIN CONVERGENT OF SERVICES

Myung-Hwan Rim (), Hyun-Soo Han () and Yeong-Wha Sawng ()
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Myung-Hwan Rim: Electronics and Telecommunications Research Institute, 161 Gajeong-dong, Yuseong-gu, Daejeon, 305-700, Korea
Hyun-Soo Han: School of Business, Hanyang University, 17 Haengdang-dong, Seongdong-Gu, Seoul 133-791, Korea
Yeong-Wha Sawng: Electronics and Telecommunications Research Institute, 161 Gajeong-dong, Yuseong-gu, Daejeon, 305-700, Korea

International Journal of Innovation and Technology Management (IJITM), 2009, vol. 06, issue 01, 97-116

Abstract: In this paper, we explore the merging of supply chains between media and telecommunications as an example of business application of industry convergence. The goal of this study is to provide managerial insight into the various facets of convergence of supply chains so that companies can effectively exploit business opportunities presented by the accelerating process of digital convergence and related technological innovations. In this study, the focus is set on business models, rather than business strategies as such, since digital convergence is an emerging sector that deserves independent attention as a new business concept. We formulated a series of propositions, related to customer value, value network, and supply chain efficiency, using frameworks borrowed from the existing business model literature and value creation theories for Internet business. Managerial implications are discussed and applied to DMB (Digital Multimedia Broadcasting), a new telecom-broadcasting convergence business model, recently introduced in South Korea.

Keywords: Industry convergence; media and telecom merging service; supply chain; Internet business model; value network (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (1)

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DOI: 10.1142/S0219877009001522

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