CONTRIBUTION AND PARTICIPATION IN INNOVATION COMMUNITIES: A CLASSIFICATION OF INCENTIVES AND MOTIVES

Lars Janzik ()
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Lars Janzik: Product & Strategy, MAGIX AG, Berlin, Germany

International Journal of Innovation and Technology Management (IJITM), 2010, vol. 07, issue 03, 247-262

Abstract: Online communities (OCs) have become an important source for identifying the needs and problems of users, supporting companies in innovation. This development was fostered by IT/Internet technologies and has also been strengthened through recent social changes in user behavior within "Web 2.0." In contrast to its growing relevance, user innovation activities within OCs are still underexplored. Companies that wish to successfully utilize and integrate innovative OC members into their NPD process need a better understanding of the drivers and changes of user motivation in such communities. In this paper we analyze, categorize and integrate different motivational factors that play a major role here and develop several propositions concerning motivation within innovation communities.

Keywords: Flow; motivation; online communities; user innovation; Web 2.0 (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (1)

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DOI: 10.1142/S0219877010002021

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