RESOURCE CRITICALITY ASSESSMENT IN FUTURE ICT SCENARIOS

Mikko Pynnönen () and Jukka Hallikas ()
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Mikko Pynnönen: Technology Business Research Center, Lappeenranta University of Technology, P. O. Box 20, Lappeenranta, FI-53851, Finland
Jukka Hallikas: School of Business, Lappeenranta University of Technology, P. O. Box 20, Lappeenranta, FI-53851, Finland

International Journal of Innovation and Technology Management (IJITM), 2012, vol. 09, issue 03, 1-17

Abstract: A changing industry structure in the media and ICT industries requires not only new collaborative organizational forms but also new resources and capabilities to manage the new business. The objective of this paper is to create and test a framework for assessing the robustness of the firm's business model enabled by its resources in future scenarios. We have used a media delivery service as a case service platform. The framework includes building industry scenarios, defining the market environments in the different scenarios, business concept and resource mapping and connecting the business concepts and resources to the scenarios.

Keywords: Business model; scenario; ICT; resource; capability (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1142/S0219877012500216

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