FRAMING AMBIGUITY DURING PRODUCT DEVELOPMENT: A KNOWLEDGE-INVOLVED PERSPECTIVE

Paulo J. Gomes ()
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Paulo J. Gomes: Technology, Operations and Information Management, Babson College, Babson Park MA 02457, United States

International Journal of Innovation and Technology Management (IJITM), 2013, vol. 10, issue 06, 1-19

Abstract: Product development teams sustain the level of ambiguity in product development projects through product configuration and project planning decisions. In this paper, we represent these decisions in terms of earliness, specificity and contingency of front-end activities and test their impact on project performance. We propose that product novelty mediates the impact of configuration and project decisions on performance. Our hypotheses are tested using data from a sample of radical and incremental product development projects. The results support a positive relation between earliness and contingency of front-end activities and development performance for incremental projects. Radical projects benefit from early milestones set during project planning.

Keywords: Product development; front-end; novelty (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1142/S0219877013400245

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