To Adopt or Not to Adopt? The RFID Adoption Consideration by Entrepreneurs in a Purchasing Cooperative in Dutch Book Retailing

Peter Van Der Sijde (), Rik Van Reekum (), Ward Jeurissen () and Bas Rosendaal ()
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Peter Van Der Sijde: Department of Organization Science, Faculty of Social Sciences, VU University of Amsterdam, De Boelelaan 1081, 1081 HV Amsterdam, The Netherlands
Rik Van Reekum: Department of Business Administration, School of Management and Governance, University of Twente, P. O. Box 217, 7500 AE Enschede, The Netherlands
Ward Jeurissen: Department of Business Administration, School of Management and Governance, University of Twente, P. O. Box 217, 7500 AE Enschede, The Netherlands
Bas Rosendaal: Department of Organization Science, Faculty of Social Sciences, VU University of Amsterdam, De Boelelaan 1081, 1081 HV Amsterdam, The Netherlands

International Journal of Innovation and Technology Management (IJITM), 2015, vol. 12, issue 01, 1-14

Abstract: Our focus is on the agenda-setting of a purchasing cooperative aiming to have their members consider the adoption of a new logistics information system based on RFID. Adding "technology trust", we used the UTAUT model to determine the adoption intention of associated book retailers. Using structural equation modeling, data analysis shows that the original UTAUT model fits this process of agenda-setting, but two alternative models with technology trust show a better fit, indicating that performance expectancy is mediating all other factors, but "facilitating conditions". This model may therefore better work in studying collective forms of technology adoption.

Keywords: Collective technology adoption; agenda-setting; RFID (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1142/S0219877015500066

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