Method Application in New Product Development and the Impact on Product Success

Marc Graner () and Magdalena Mißler-Behr
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Marc Graner: Fuchshohl 67, 60431 Frankfurt am Main, Germany
Magdalena Mißler-Behr: Brandenburg University of Technology, Faculty of Mechanical, Electrical and Industrial Engineering, Chair of Planning and Innovation Management, Building 10, Room 424g, Erich-Weinert-Straße 1, 03046 Cottbus, Germany

International Journal of Innovation and Technology Management (IJITM), 2015, vol. 12, issue 04, 1-31

Abstract: The purpose of this paper is to analyze the use of methods in new product development and their impact on product success. Based on a large sample totaling 410 development projects, we show which methods are used with the greatest frequency. For each method, we also highlight the differences in application between particularly successful and unsuccessful product development projects. Additionally, we identify methods whose adoption correlates strongly with the success of the developed product. Further, we examine which combinations of methods promise to deliver the most successful outcomes, thus showing how the success rates for new products can be improved systematically.

Keywords: New product development methods; NPD success factors; timing of method application; cross-functional collaboration; product innovativeness; new product development speed; time to market (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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DOI: 10.1142/S0219877015500194

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