Evaluating Different IT Innovation Investment Strategies from an Ex Ante and Ex Post Evaluation Perspective

Björn Häckel (), Andreas Lindermeir (), Florian Moser () and Stefan Pfosser
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Björn Häckel: Research Center Finance and Information Management, University of Augsburg, Germany
Andreas Lindermeir: Research Center Finance and Information Management, University of Augsburg, Germany
Florian Moser: Fidor Bank AG, Munich, Germany
Stefan Pfosser: Research Center Finance and Information Management, University of Augsburg, Germany

International Journal of Innovation and Technology Management (IJITM), 2016, vol. 13, issue 04, 1-22

Abstract: Contrary to mature IT innovations, fashionable IT innovations are hyped but lack institutionalization. Since an appropriate evaluation of these innovations is rather complex, companies often choose fixed investment strategies that neglect effects of organizational learning through continuous innovating. Hence, we develop a dynamic optimization model that determines the optimal budget allocation to mature and fashionable IT innovations by considering organizational learning. Furthermore, we evaluate various investment strategies both from an ex ante and an ex post perspective. Thereby, we focus on a company’s innovativeness and draw conclusions about the superiority of different investment strategies regarding expected NPV and its volatility.

Keywords: IS innovation; IS strategic planning; organizational learning (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1142/S0219877016500152

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