New Product Introduction in Turkish Firms: Insights Across Sectors

Susanne Durst, Serdal Temel, Christoph Hinteregger and Rustem Baris Yesilay
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Susanne Durst: School of Business, University of Skövde Högskolevägen, 541 28 Skövde, Sweden
Serdal Temel: #x2020;Ege University Department of Innovation and Entrepreneurship, Ege University Science and Technology Center, 35100 Bornova, Izmir, Turkey
Christoph Hinteregger: #x2021;University of Innsbruck, Universitätsstraße 15, Innsbruck A-6020, Austria
Rustem Baris Yesilay: #xA7;Ege University Aviation Higher Vocational School, 35414 Sarnic, Gaziemir, Izmir, Turkey

International Journal of Innovation and Technology Management (IJITM), 2017, vol. 14, issue 03, 1-22

Abstract: Continued new product introduction (NPI) concerns all companies regardless if they are from advanced economies or emerging ones. Our understanding of NPI in emerging economies is still in the development phase. There is also a lack of studies of variations across sectors relating to determinants of NPI in particular. This study addresses these lacks and, drawing upon a dataset from Turkish companies, it explores whether there are differences regarding influential factors on the introduction of new products or services across sectors. Results reveal major differences with regard to human capital, social capital, and leadership capital.

Keywords: New product introduction; innovation across sectors; emerging economy (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1142/S0219877017500110

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