Innovations in Mobile Value-Added Services: Findings from Cases in India

Dharmesh Gupta, Ruchita Gupta, Karuna Jain and Kirankumar S. Momaya
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Dharmesh Gupta: Shailesh J. Mehta School of Management, IIT Bombay, Mumbai, India
Ruchita Gupta: #x2020;National Institute of Industrial Engineering, Mumbai, India
Karuna Jain: #x2020;National Institute of Industrial Engineering, Mumbai, India
Kirankumar S. Momaya: Shailesh J. Mehta School of Management, IIT Bombay, Mumbai, India

International Journal of Innovation and Technology Management (IJITM), 2017, vol. 14, issue 06, 1-27

Abstract: Convergence of internet and mobile technologies has fueled growth in service innovations in the telecommunication sector. Digitization has transformed telecommunication value chain from linear to nonlinear web, presenting the role of telecom operators in a dilemma. Objective of the research is to understand the dynamics of technology and service innovation for development of mobile value-added services (VAS). We study the process of service innovation in select mobile VAS in India and map their delivery process on enhanced telecom operations map (eTOM) framework. Our findings indicate challenges in managing sector-crossing service innovations effectively, presenting an opportunity to extend the existing framework.

Keywords: Mobile; service innovation; value-added service; eTOM; India (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (4)

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DOI: 10.1142/S0219877017500377

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