Social Innovation Adoption Behavior: The Case of Zumbara

Banu Demirel and Ayça Kübra Hızarcı Payne ()
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Banu Demirel: Faculty of Business, Dokuz Eylul University, Kaynaklar Campus, BuCa-Izmir, Turkey
Ayça Kübra Hızarcı Payne: Faculty of Business, Dokuz Eylul University, Kaynaklar Campus, BuCa-Izmir, Turkey

International Journal of Innovation and Technology Management (IJITM), 2018, vol. 15, issue 02, 1-19

Abstract: Most of the studies investigating innovation adoption behavior focus on technological products and services. Considering the significant gap in the conceptualization and operationalization of social innovation adoption behavior in the literature, the aim of this study is to provide an insight to the adoption behavior of social innovations. The effects of perceived usefulness, perceived enjoyment, perceived ease of use and need for approval are investigated within the context of time bank activities in Turkey. The result of the analysis supported the significant effect of all independent variables with a higher impact of perceived enjoyment.

Keywords: Social innovation; social innovation adoption behavior; social influence; time bank; Zumbara (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (1)

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DOI: 10.1142/S0219877018500165

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