Innovation in the Local Context: A Case Study of BYD in China

Xiaohong Iris Quan, Mark Loon and Jihong Sanderson
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Xiaohong Iris Quan: Lucas College and Graduate School of Business, San José State University, One Washington Square, San Jose, CA 95192-0164, USA
Mark Loon: Bath Business School, Bath Spa University, Newton St Loe, Bath. Postcode
Jihong Sanderson: School of Management, Peking University, Beijing, 100871 P. R. China

International Journal of Innovation and Technology Management (IJITM), 2018, vol. 15, issue 02, 1-23

Abstract: In this paper, we have used the case of build your dream (BYD) to examine firm innovation in the context of China. From a historical perspective, with its strategic diversification from battery to mobile phone manufacturing to automobile manufacturing, we find that BYD has been innovative in its production method, vertical integration strategy, and design of product for local customers. The effective understanding and leveraging of local contextual factors including supply of labor (especially low cost-highly skilled labor), growing middle class, and local industry environments have played important roles in BYD's innovation in China.

Keywords: Innovation; BYD; China; context; case study (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (2)

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DOI: 10.1142/S0219877018500177

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