Toward an Enterprise Growth Framework for Entering the Base of the Pyramid Market: A Systematic Review

Michael D. van der Merwe, Sara S. Grobbelaar, Cornelius S. L. Schutte () and Konrad H. von Leipzig ()
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Michael D. van der Merwe: Department of Industrial Engineering, Stellenbosch University, Joubert Rd, Stellenbosch, 7600, South Africa
Sara S. Grobbelaar: Department of Industrial Engineering, Stellenbosch University, Joubert Rd, AND DST-NRF Centre of Excellence in Scientometrics and Science Technology and Innovation Policy (SciSTIP), Stellenbosch, 7600, South Africa
Cornelius S. L. Schutte: Department of Industrial Engineering, Stellenbosch University, Joubert Rd, Stellenbosch, 7600, South Africa
Konrad H. von Leipzig: Department of Industrial Engineering, Stellenbosch University, Joubert Rd, Stellenbosch, 7600, South Africa

International Journal of Innovation and Technology Management (IJITM), 2018, vol. 15, issue 04, 1-34

Abstract: Enterprise growth has long been viewed as a strong success indicator. The literature on enterprise growth is however fragmented. This paper determines the major factors identified in the literature that can be attributed for promoting enterprise growth, linking them to success criteria for for-profit enterprises operating at the base of the pyramid (BOP) market. The rationale behind enterprises entering the BOP is the simultaneous alleviation of poverty and generation of profits. Via a grounded theory (qualitative analysis) approach, 25 enterprise growth factors were identified and the internal, business strategy related, start-up phase influencing factors were applied to BOP oriented enterprises, culminating in an operational framework.

Keywords: Base of the pyramid; enterprise growth; inclusive innovation; innovation for inclusive development (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (4)

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DOI: 10.1142/S0219877018500359

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