Information Systems Capabilities and Customer Capital: A Multiple Mediation Model

Muhammad Awais Baloch (), Fanchen Meng and Rab Nawaz Lodhi ()
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Muhammad Awais Baloch: School of Management and Economics, Beijing Institute of Technology, Beijing, P. R. China
Fanchen Meng: School of Management and Economics, Beijing Institute of Technology, Beijing, P. R. China
Rab Nawaz Lodhi: #x2020;Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan

International Journal of Innovation and Technology Management (IJITM), 2019, vol. 16, issue 03, 1-23

Abstract: Many studies uphold information systems (IS) capabilities as a key factor in creating customer capital. This study explores this topic further by proposing a multiple mediation model. Hence, the study fills a conspicuous gap in the literature through its analysis of the mediating roles of green innovation product and environmental uncertainty. The study employs partial least square variance-based structural equation modeling to a sample of 425 participants from a variety of firms. From the findings of the study, we infer that green innovation performance — to a greater extent — and environmental uncertainty — to a lesser extent — play mediating roles between IS capabilities and customer capital.

Keywords: Information systems capabilities; customer capital; green innovation performance; environmental uncertainty; multiple mediation model; PLS-SEM (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1142/S0219877019500226

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