Market Opportunity Analysis in Thailand: Case of Individual Power Sources by Thermoelectric-Generator Technology for Portable Electronics

Surapree Maolikul (), Thira Chavarnakul and Somchai Kiatgamolchai ()
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Surapree Maolikul: Technopreneurship and Innovation Management Program, Chulalongkorn University, Phayathai Rd., Pathumwan, 10330 Bangkok, Thailand
Thira Chavarnakul: #x2020;Department of Commerce, Chulalongkorn Business School (CBS), Chulalongkorn University, Phayathai Rd., Pathumwan, 10330 Bangkok, Thailand
Somchai Kiatgamolchai: #x2021;Department of Physics, Faculty of Science, Chulalongkorn University, Phayathai Rd., Pathumwan, 10330 Bangkok, Thailand

International Journal of Innovation and Technology Management (IJITM), 2019, vol. 16, issue 03, 1-24

Abstract: Thermoelectrics, an energy-conversion technology, has been developed for its potential to support portable electronics with an innovative power source. Primarily focusing on the metropolitan market in Thailand, the study, thus, aimed at the market insight into portable electronics users’ characteristics and opinions of thermoelectric-generator (TEG) technology commercialization. The business research was conducted to analyze their behaviors for power-supply lacking problems, encountering heat or cold sources, purchasing decision for a TEG-based charger and key decision factors. For practical applications, an innovative TEG-based charger should be more flexible by harnessing various heat or cold sources from ambient situations to generate electrical power.

Keywords: Thermoelectric generator (TEG); energy-conversion technology; portable electronics; heat or cold source; individual power source; innovative TEG-based charger (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1142/S0219877019500275

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