Technology Adoption in Emerging Regions: Case of the Smartphone in Saudi Arabia

Fahad Aldhaban, Tugrul Daim, Robert Harmon and Nuri Basoglu
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Fahad Aldhaban: University of Business and Technology, Jeddah, Saudi Arabia
Tugrul Daim: Portland State University Portland, OR, USA3Higher School of Economics Moscow, Russia4Chaoyang University of Technology Taichung, Taiwan
Robert Harmon: Portland State University Portland, OR, USA
Nuri Basoglu: Izmir Institute of Technology Izmir, Turkey

International Journal of Innovation and Technology Management (IJITM), 2020, vol. 17, issue 01, 1-37

Abstract: This paper examines the adoption of Smartphones in Saudi Arabia. A theoretical research model is developed based on the unified theory of acceptance and use of technology. A web-based survey has been used to gather data from randomly selected Smartphone users in Saudi Arabia. For data analysis, SEM approach was followed, SPSS and AMOS were utilized for analyzing data. The results indicate that performance expectancy, effort expectancy, brand influence, perceived enjoyment, and design constructs have a positive and significant relationship with users’ behavioral intention to adopt and use Smartphones in Saudi Arabia.

Keywords: Technology adoption; Smartphone; Saudi Arabia (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (4)

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DOI: 10.1142/S0219877020500030

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