Improving Synergy in Strategic Planning: Enablers and Synchronization Assessment Framework (SAF)

Sukrit Vinayavekhin and Robert Phaal ()
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Robert Phaal: Centre for Technology Management, Institute for Manufacturing, University of Cambridge, 17 Charles Babbage Road, Cambridge CB3 0FS, United Kingdom

International Journal of Innovation and Technology Management (IJITM), 2020, vol. 17, issue 02, 1-24

Abstract: Synchronization plays an important role in strategic planning, especially for large multi-business firms, in avoiding parallel duplicate efforts and improving synergies. The focus is on (technology) roadmapping as it is a simple, flexible, and popular method that covers three core dimensions relating to synchronization in strategic planning: function (horizontal), system hierarchy (vertical), and time. This research aims to identify the enablers of the synchronization process, and to develop, test and refine a Synchronization Assessment Framework (SAF). The adopted methodology is a process approach, consisting of three phases: development (literature review), improvement (in-dept case study), and validation (case studies). As a result, five groups and 13 enablers or critical factors of synchronization processes were identified, and a SAF was developed, leveraging the identified enablers and the roadmapping structure (know-why, know-what and know-know), leading to practical guidelines for a company.

Keywords: Synchronization; alignment; integration; strategy; strategic planning; roadmapping; technology roadmapping (TRM); enabler; synchronization assessment framework (SAF) (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1142/S0219877020500091

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