Low-Risk Innovative Ideas with High Self-Confidence: Innovation Process Characteristics in ASEAN Countries

Nanami Furue, Yuhanis Ab Aziz (), Koichiro Mori (), Ancella Anitawati Hermawan (), Nuttapol Assarut (), Wataru Uehara () and Yuichi Washida ()
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Nanami Furue: School of Management, Tokyo University of Science, 1-11-2, Fujimi, Chiyoda-ku, Tokyo, Japan
Yuhanis Ab Aziz: School of Business and Economics, Universiti Putra Malaysia, Jalan Upm, 43400 Serdang, Selangor, Malaysia
Koichiro Mori: Faculty of Economics, Shiga University, 1-1-1, Banba, Hikone-city, Shiga, Japan
Ancella Anitawati Hermawan: Faculty of Economics and Business, Universitas Indonesia, UI Campus, Depok 16424, Indonesia
Nuttapol Assarut: Marketing Department, Chulalongkorn Business School, Phyatai Road, Pathumwan, Bangkok 10330, Thailand
Wataru Uehara: School of Business Administration, Hitotsubashi University, 2-1, Naka, Kunitachi-city, Tokyo, Japan
Yuichi Washida: School of Business Administration, Hitotsubashi University, 2-1, Naka, Kunitachi-city, Tokyo, Japan

International Journal of Innovation and Technology Management (IJITM), 2020, vol. 17, issue 02, 1-19

Abstract: To understand the characteristics of ASEAN countries that are conducive to unique innovation, a series of idea generation and selection experiments were conducted in three emerging countries, Malaysia, Indonesia, and Thailand, which were compared with one developed country, Japan. The experiments consisted of one-day-workshops held in each of the four countries. Two significant differences were found between emerging and developed countries. First, participants from the ASEAN countries proposed ideas that entailed a lower investment risk than did the Japanese participants. Secondly, the ASEAN participants were more confident in their idea selection than the Japanese participants were. The results suggested new possibilities for the development of strategies encouraging collaboration between emerging and developed countries in innovation management.

Keywords: Innovation process; ASEAN countries; idea generation; idea selection (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1142/S0219877020500121

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