Integrating Privacy Concerns Into the Unified Theory of Acceptance and Use of Technology to Explain the Adoption of Fitness Trackers

Riccardo Reith, Christoph Buck (), Torsten Eymann and Bettina Lis ()
Additional contact information
Riccardo Reith: University of Bayreuth, Germany
Christoph Buck: #x2020;Queensland University of Technology, Australia
Bettina Lis: University of Bayreuth, Germany

International Journal of Innovation and Technology Management (IJITM), 2020, vol. 17, issue 07, 1-28

Abstract: Connected fitness tracking devices enable various stakeholders to analyze sensitive personal information. Our investigation underlines the vital role of privacy concerns for the intention to use fitness trackers and support the integration into the nomological structure of UTAUT. The results show strong influences of privacy concerns, subjective norm and performance expectancy on the intention to use fitness tracking devices. While performance expectancy is not the strongest predictor anymore, effort expectancy does not show a significant influence on the intention to use fitness tracking devices. The proposed research model enhances the privacy calculus theory and provides essential theoretical and practical implications.

Keywords: Privacy concerns; fitness tracking; UTAUT; privacy calculus (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0219877020500492
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijitmx:v:17:y:2020:i:07:n:s0219877020500492

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0219877020500492

Access Statistics for this article

International Journal of Innovation and Technology Management (IJITM) is currently edited by H K Tang

More articles in International Journal of Innovation and Technology Management (IJITM) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().