Privacy Concerns and Mobile App Store

Brenda Mak () and Leigh Jin ()
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Brenda Mak: San Francisco State University, USA
Leigh Jin: San Francisco State University, USA

International Journal of Innovation and Technology Management (IJITM), 2021, vol. 18, issue 04, 1-23

Abstract: Mobile apps have been transforming how individuals and organizations share information and conduct business. This research studies the relationships among user readiness factors, privacy concerns, and user acceptance of mobile app stores. A survey was conducted among college smart phone users. Results indicate that the privacy concerns construct has a direct negative effect on purchase intention of mobile apps in the app store. In addition, user readiness has a direct positive effect on attitudes to the app store, and a net positive effect on purchase intention of apps in the app store. Implications of our findings were discussed.

Keywords: Privacy concerns; user readiness; purchase intention; attitude to app store; satisfaction (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1142/S021987702150019X

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