Modeling the Factors that Influence Ghanaian Entrepreneurs to Adopt e-Commerce

Frederick Pobee ()
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Frederick Pobee: University of Pecs, Hungary, Faculty of Business and Economics, Hungary

International Journal of Innovation and Technology Management (IJITM), 2021, vol. 18, issue 06, 1-18

Abstract: This study investigated the factors that influence Ghanaian entrepreneurs to adopt e-commerce. Cross-sectional data was gathered from 520 entrepreneurs in the most populous and industrious regions in Ghana. The unified theory of acceptance and use of technology (UTAUT) was employed to effectively understand the unexplored phenomenon of e-commerce adoption among Ghanaian entrepreneurs. Partial Least Square-Structural Equation Modeling (PLS-SEM) was used to test the hypothesized relationships. The findings indicate that performance expectancy, effort expectancy, and social influence (SI) positively and significantly influenced the behavioral intention (BI) to adopt e-commerce. Facilitating conditions (FC) and BI had a significant positive relationship with the adoption of e-commerce.

Keywords: e-commerce; entrepreneurs; performance expectancy; Ghana; social influence (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1142/S0219877021500292

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