Perceived Benefits of Sustainable Digital Technologies Adoption in Manufacturing SMEs

Peter Yacob and Darren Peter ()
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Peter Yacob: Faculty of Business & Finance, Universiti Tunku Abdul Rahman, Malaysia
Darren Peter: Faculty of Business & Finance, Universiti Tunku Abdul Rahman, Malaysia

International Journal of Innovation and Technology Management (IJITM), 2022, vol. 19, issue 04, 1-31

Abstract: This study examines the perceived benefits of adopting sustainable digital technologies through the mediation effect of leaders’ attitudes in manufacturing small and medium-sized enterprises (SMEs) in Malaysia. Data were collected from an online survey of 389 respondents. The results exhibited that the perceived benefits, particularly perceived cost-effectiveness and perceived communication effectiveness, had a substantial positive influence on the adoption of sustainable digital technologies adoption compared to perceived usefulness and ease of use. The leader’s attitude fully mediates the association between perceived benefits and digital sustainable technologies adoption. This study has contributed to the rising body of knowledge relevant to adopting sustainable digital technologies in SMEs. It offers strategies to develop management skills and strong competencies in sustainable digital technologies solutions.

Keywords: Perceived usefulness; perceived ease of use; perceived cost-effectiveness; perceived communication effectiveness; leader’s attitude; digital technologies adoption (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1142/S0219877022500122

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