Gen “Z†and Tourism Destination: A Tourism Perspective of Augmented Reality Gaming Technology

Eleni Mavragani () and Paliouras Dionysios
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Eleni Mavragani: Department of Accounting & Finance, University of Macedonia, 156 Egnatia Street, Thessaloniki 546 36, Greece
Paliouras Dionysios: International Hellenic University, G.Seferi 48, Nei Epivates, Thessaloniki 570 19, Greece

International Journal of Innovation and Technology Management (IJITM), 2022, vol. 19, issue 05, 1-15

Abstract: In contemporary Tourism industry, DMOs are necessary to adopt and offer innovative experience in order to attract contemporary tourists. Gamification, combined with Augmented Reality and all the relevant to this technology innovations are examined in this paper. Efforts should rely on the demands and needs of generation Z tourists as up and coming generation. However, there are specific implications such as the use of augmented reality smart glasses, incentives and personal data protection that occur. This paper contributes in understanding the new Generation called “Z†, under the light of tourism and the effective use of augmented reality for tourism purposes, combined in one travel-product experience.

Keywords: Augmented Reality; Tourism; Gamification; Generation Z (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1142/S0219877022410012

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