The Effect of Service Quality on Spectators’ Behavioral Intensions in Professional Football: The Role of Value and Satisfaction

Papadopoulos G. Nikolaos and Kargidis Theodoros ()
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Papadopoulos G. Nikolaos: Department of Organisation Management, Marketing and Tourism, International Hellenic University, Thessaloniki Campus, PO Box 141 GR, 17 Km Thessaloniki-Sindos, 57400 Thessaloniki, Greece
Kargidis Theodoros: Department of Organisation Management, Marketing and Tourism, International Hellenic University, Thessaloniki Campus, PO Box 141 GR, 17 Km Thessaloniki-Sindos, 57400 Thessaloniki, Greece

International Journal of Innovation and Technology Management (IJITM), 2022, vol. 19, issue 05, 1-26

Abstract: The importance of quality for an organization has been highlighted by many researchers. The service quality of sports organizations is conceptualized by the dimensions of technical (outcome) and functional (process-related) qualities as a significant element of sport product. The purpose of this study is to investigate the level of service quality provided by Greek professional sports clubs, through the satisfaction of spectators, the perceived value and the ability to predict their intentions of behavior. The survey included 940 fans of Greek Super Leagues’ team ARIS THESSALONIKI FC. The results provided support of the service quality models used.

Keywords: Soccer spectators; service quality; perceived value; satisfaction; behavioral intentions (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1142/S0219877022410061

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