The Digital Platform Experience of a Leading Country in Wine Tourism: From COVID-19 to the New Era

Alfonso Marino () and Paolo Pariso
Additional contact information
Alfonso Marino: Engineering Dept. - University of Campania Luigi Vanvitelli, Via Roma Aversa (CE), Italy
Paolo Pariso: Engineering Dept. - University of Campania Luigi Vanvitelli, Via Roma Aversa (CE), Italy

International Journal of Innovation and Technology Management (IJITM), 2022, vol. 19, issue 07, 1-16

Abstract: The paper’s goals are to comprehend strategies for tourism destinations after the coronavirus. The research question (RQ) is if the digital platform experience of a leading country in wine tourism can help to overcome COVID-19 and to turn the sector. The general topics related to destinations, specifically Italian wine tourism destinations, have been elaborated on in the introduction. Starting with a literature review relating to the destination tourism crisis in the tourism sector, the paper highlights the potential and basic lessons for coping with the current crisis. The method, which is connected to a wine tourism destination in Italy, emphasizes both qualitative and quantitative approaches. The results demonstrate the best practices as well as the bottlenecks. The discussions would result in the creation of strategic alternatives specific to the sector and its destinations. The study limits, considering bottlenecks that might arise in the future. The findings emphasize that the sector requires substantial funding from information and communication technology (ICT) to build smart destinations.

Keywords: Wine; technology; tourism; COVID-19; destinations; Italy (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0219877022500213
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijitmx:v:19:y:2022:i:07:n:s0219877022500213

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0219877022500213

Access Statistics for this article

International Journal of Innovation and Technology Management (IJITM) is currently edited by H K Tang

More articles in International Journal of Innovation and Technology Management (IJITM) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().