Influential Aspects of Knowledge Sharing in the Context of a Marketplace Platform During the COVID-19 Pandemic: A Brazilian Case Study

Carlos Francisco Bitencourt Jorge, João Guilherme de Camargo Ferraz Machado, Cláudia Herrero Martins Menegassi, Rodrigo da Silva Stecca and Michael J. D. Sutton
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Carlos Francisco Bitencourt Jorge: Department of Business and Management Marília University (UNIMAR), Marília, São Paulo, Brazil†Department of Information Science São Paulo State University (UNESP), School of Philosophy and Sciences, Marília, São Paulo, Brazil
João Guilherme de Camargo Ferraz Machado: ��Department of Agribusiness and Development São Paulo State University (UNESP), School of Sciences and Engineering, Tupã, São Paulo, Brazil
Cláudia Herrero Martins Menegassi: �Department of Knowledge Management in Organizations Cesumar University (Unicesumar), Brazil
Rodrigo da Silva Stecca: ��Department of Agribusiness and Development São Paulo State University (UNESP), School of Sciences and Engineering, Tupã, São Paulo, Brazil
Michael J. D. Sutton: Department of Business and Management Marília University (UNIMAR), Marília, São Paulo, Brazil§Department of Business and Sustainable Management Anaheim University, Anaheim, California, USA

International Journal of Innovation and Technology Management (IJITM), 2022, vol. 19, issue 07, 1-31

Abstract: The COVID-19 pandemic and social distancing entangled physical trading of products and services worldwide. As a result, the Commercial and Industrial Association of Marília (ACIM) developed and provided businesses with a marketplace platform called “Marília.Dakki.†In this context, knowledge emerged as a resource, and knowledge sharing became a fundamental activity for the marketplace implementation. Thus, the objective of the research was to identify and analyze the influential aspects of knowledge sharing (IAKS) in “Marília.Dakki.†The research is characterized as qualitative and exploratory and used the case study method. Questionnaires were used to acquire data from the 19 subjects involved in the “Marília.Dakki†operations, as well as an interview with the Director of IT and Innovation. As a result of the research, people, processes, and culture were identified as IAKS, and these aspects, when related, generated nine other IAKS. The researchers concluded that these IAKS found in the research impacted the marketplace adoption, in addition to its maintenance as a collaborative environment, and are of great importance for the survival and development of companies, both during the pandemic and after it.

Keywords: Knowledge Sharing; Commercial and Industrial Association of Marilia; Online Sales; COVID-19; Marketplace (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1142/S0219877022500225

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