Capturing Innovative Business Response in Times of Pandemic

My-Trinh Bui and Hong-Minh Phi ()
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My-Trinh Bui: International School, Vietnam National University, Hanoi, Vietnam
Hong-Minh Phi: ��Institute for North East Asian Studies, Vietnam Academy of Social Sciences, Hanoi, Vietnam

International Journal of Innovation and Technology Management (IJITM), 2023, vol. 20, issue 05, 1-30

Abstract: The COVID-19 pandemic urges hospitality and tourism businesses to design innovative responses to rapid competition and challenges. This study begins by finding out how innovation-based collaboration, perceived status certainty, and adaptation to digital technology jointly encourage higher levels of innovative business response to the COVID-19 outbreak under complexity aspects. The findings indicate that adaptation to digital technology, perceived status certainty, and innovation-based collaboration have a strong influence on configuring innovative business responses. This paper provides new insights into how the complexity of human-related, environment-related, and technology-related factors predict the innovative response of business providers in the tourism and hospitality industries.

Keywords: Collaboration; adaptation; status certainty; response (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1142/S0219877023500281

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