Do You Want to BeReal? Usage Intention and Well-Being for the Social Network BeReal

Marius Arved Fortagne, Benedikt M. Brand and Bettina Lis
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Marius Arved Fortagne: University of Bayreuth, 30, 95447 Bayreuth, Germany
Benedikt M. Brand: University of Bayreuth, 30, 95447 Bayreuth, Germany
Bettina Lis: University of Bayreuth, 30, 95447 Bayreuth, Germany

International Journal of Innovation and Technology Management (IJITM), 2024, vol. 21, issue 08, 1-23

Abstract: In contrast to conventional Social Network Sites, BeReal counteracts staged self-portrayal and aims for authenticity by posting a photo at an unannounced time within a short period. This study is the first to investigate drivers and barriers for using BeReal. Furthermore, this study successfully links BeReal usage intention to subjective well-being. Building on the Self-Determination Theory, the Unified Theory of Acceptance and Use of Technology 2, and specific particularities, a research model is validated by n = 657 consumers using partial least square structural equation modeling. The study contributes to the research intersection of SNS, technology acceptance, and effects on well-being.

Keywords: Social network sites (SNSs); BeReal; intention to use; FOMO; privacy concerns; well-being (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1142/S0219877024500561

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