SEEKING ADVICE IN A DYNAMIC AND COMPLEX BUSINESS ENVIRONMENT: IMPACT ON THE SUCCESS OF SMALL FIRMS

Linda M. Dyer () and Christopher A. Ross
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Linda M. Dyer: Department of Management, Concordia University, 1455 de Maisonneuve Blvd. West Montreal, Quebec H3G 1M8, Canada
Christopher A. Ross: Department of Marketing, Concordia University, 1455 de Maisonneuve Blvd. West Montreal, Quebec H3G 1M8, Canada

Journal of Developmental Entrepreneurship (JDE), 2008, vol. 13, issue 02, 133-149

Abstract: The research explored the antecedents and outcomes of seeking information and advice about the marketplace in which a small firm exists. A survey of 185 small business owners suggested that both operating in a dynamic environment and having complex marketing activities had a direct link to the frequency with which the small business owner sought marketplace information and advice. Marketplace advice seeking, in turn, was positively correlated with owners' perceptions of business performance. The usefulness of the findings for owners and business-support advisors was discussed.

Keywords: Advisors; business success; marketing decisions; environmental dynamism (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (8)

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DOI: 10.1142/S1084946708000892

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