OPPORTUNITY RECOGNITION IN INNER-CITY MARKETS: AN EXPLORATORY STUDY

Jeffrey A. Robinson () and Richard N. Hayes
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Jeffrey A. Robinson: Rutgers Business School, 1 Washington Park, Newark, New Jersey 07102, USA
Richard N. Hayes: Hofstra University, 040 Weller Hall, Hempstead, NY 11549, USA

Journal of Developmental Entrepreneurship (JDE), 2012, vol. 17, issue 02, 1-25

Abstract: We argue that inner-city markets pose a challenge for business managers and entrepreneurs because many do not understand how to address significant social and institutional factors that exist in these markets. These factors around inner-city business opportunities may lead entrepreneurs with limited knowledge and experience in these markets to overlook or undervalue viable business opportunities. We propose that the combination of entrepreneurs' inner-city experience and social and institutional factors around business opportunities will explain patterns of opportunity recognition. This paper describes a study of 146 subjects that experimentally tests this hypothesis along two dimensions: the evaluation of business opportunity and the entry decision.

Keywords: Entry decision; barriers to entry; entrepreneurial opportunity; urban entrepreneurship (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:wsi:jdexxx:v:17:y:2012:i:02:n:s1084946712500112

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DOI: 10.1142/S1084946712500112

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