GENDER DIFFERENCES IN ENTREPRENEURIAL RELATIONSHIPS WITHIN THE FRANCHISE CONTEXT

William R. Meek (), Diane M. Sullivan and John Mueller
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William R. Meek: University of Dayton, School of Business Administration, 300 College Park, Dayton, OH 45469-2271, USA
Diane M. Sullivan: University of Dayton, School of Business Administration, 300 College Park, Dayton, OH 45469-2271, USA
John Mueller: Western Michigan University, 1903 W. Michigan Ave., Haworth College of Business, Kalamazoo, MI 49008-5429, USA

Journal of Developmental Entrepreneurship (JDE), 2014, vol. 19, issue 04, 1-22

Abstract: This study examines how entrepreneurial relationship variables such as trust, conflict, interpersonal justice (IJ) and satisfaction differ among a group of male and female franchisees. Results suggest differences exist between these two groups in relation to conflict, IJ and trust with their franchisor. These results are consistent with research on feminine gender roles and research that suggests female entrepreneurs are more relationship oriented throughout the entrepreneurial process. The results further make a case for the importance of empirically examining different entrepreneurial relationship variables in future research on gender and entrepreneurship, and illustrate the power of the franchising business model in breaking down potential barriers of gender discrimination for female entrepreneurs.

Keywords: Gender differences; entrepreneurial relationships; franchising; social exchange theory (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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DOI: 10.1142/S1084946714500265

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