ENTREPRENEURIAL ORIENTATION, PERFORMANCE AND THE MODERATING ROLE OF INSTITUTIONAL CAPITAL: A CASE STUDY OF FEMALE ENTREPRENEURS IN THAILAND

Chonnatcha Kungwansupaphan () and Jibon Kumar Sharma Leihaothabam
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Chonnatcha Kungwansupaphan: Faculty of Management Science, Surindra Rajabhat University, Muang District, Surin Province 32000, Thailand
Jibon Kumar Sharma Leihaothabam: Manipur Institute of Management Studies, Manipur University, Manipur, India

Journal of Developmental Entrepreneurship (JDE), 2019, vol. 24, issue 02, 1-20

Abstract: This study examines the relationship between entrepreneurial orientation of female entrepreneurs and business performance, and analyzes the moderating role of institutional capital on the entrepreneurial orientation-performance link. The results of the study highlight the important role of entrepreneurial orientation, including proactiveness, innovativeness and risk-taking, in directing business performance of female entrepreneurs and the complex interplay among entrepreneurial orientation variables. It also indicates that accessibility to institutional capital, through regulative, cognitive and normative dimensions, encourages female entrepreneurs to be more entrepreneurially oriented, thus leading to better business performance. In addition, this research proposes an integrated framework to guide policy makers on how institutional capital can play a crucial role in helping female entrepreneurs, stressing the importance of becoming entrepreneurial oriented and thus, achieving superior business performance.

Keywords: Entrepreneurial orientation; institutional capital; female entrepreneurs (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1142/S1084946719500080

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