A MICRO-ENTREPRENEUR IN THE GIG ECONOMY: CASE STUDY AND IMPLICATIONS FOR HIGHER EDUCATION

Thomas Eveland () and Helen Maclennan
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Thomas Eveland: Ohio Dominican University, Columbus, OH, USA
Helen Maclennan: Saint Leo University, Tampa, FL, USA

Journal of Developmental Entrepreneurship (JDE), 2019, vol. 24, issue 03, 1-19

Abstract: Through the methodology of auto-ethnographical case study, this research includes a review of the entrepreneurial nature of the current U.S. workforce and explores the experiences and insights of a micro-entrepreneur to identify challenges faced by many freelance, gig workers, and other micro-entrepreneurs in the current economy. The study consolidates the challenges faced by the micro-entrepreneur into four key areas: formulating and executing strategy, constructing a value web, utilizing mentors and negotiating ambiguity in business. These unique challenges center on the start-up, development and operation of a small business, and are used to provide curricular and pedagogical recommendations for higher education to better serve this burgeoning sector of the workforce.

Keywords: Micro-entrepreneur; gig worker; gig economy; entrepreneur; auto-ethnography; case study (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1142/S108494671950016X

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