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VALUE CO-CREATION PLATFORM IN INDONESIAN SME COMMUNITY: SDL PERSPECTIVE

Handyanto Widjojo, Avanti Fontana, Gita Gayatri and Agus W. Soehadi
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Handyanto Widjojo: Faculty of Economics and Business, Universitas Indonesia, Indonesia2School of Business and Economics, Universitas Prasetiya Mulya, Indonesia
Avanti Fontana: Faculty of Economics and Business, Universitas Indonesia, Indonesia
Gita Gayatri: Faculty of Economics and Business, Universitas Indonesia, Indonesia
Agus W. Soehadi: School of Business and Economics, Universitas Prasetiya Mulya, Indonesia

Journal of Developmental Entrepreneurship (JDE), 2020, vol. 25, issue 02, 1-22

Abstract: This paper offers a new framework of value co-creation in a small-medium enterprise (SME) community in which multi-actor interaction in the community plays an important role to do collective resource integration to overcome its limitation. The findings demonstrate that collaborative networks, dynamic interaction and resource integration are proven as a valid platform of value co-creation. Collaborative networks with external actors and dynamic interaction among members within a SME community link one another and show positive influence on resource integration in the value co-creation process. A SME can adopt this value co-creation platform as a new strategy for business development and sustainability. This study conveys a different perspective for service-dominant logic concept.

Keywords: Value co-creation; SME community; service-dominant logic; collaborative networks; dynamic interaction; resource integration (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (1)

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DOI: 10.1142/S1084946720500090

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