WHICH BUSINESSES ARE BEST FOR THE BASE OF THE PYRAMID? COMPARING IMPACTS ON YOUNG CHILDREN

Ted London ()
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Ted London: Ross School of Business, University of Michigan, Ann Arbor, Michigan, USA

Journal of Developmental Entrepreneurship (JDE), 2021, vol. 26, issue 02, 1-27

Abstract: Interest and investment in enterprise-based approaches to reduce the impoverishment faced by the base of the pyramid (BoP) continues to grow. Although recent research provides a greater understanding of the poverty-alleviation impacts from specific businesses, little has been done to compare impacts across businesses or business strategies. In this study, I address this gap by comparing the changes in well-being in young children, the segment considered most vulnerable to poverty, for four BoP businesses employing two different business strategies. Using a framework that incorporates a multi-dimensional perspective on who is impacted and how, I develop and compare business- and strategy-specific poverty impact profiles for the young children of key stakeholders. My findings contribute to a better understanding of how to utilize BoP businesses to address social goals.

Keywords: Base of the pyramid; business strategy; poverty alleviation; poverty impact portfolio; young children; social performance (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:wsi:jdexxx:v:26:y:2021:i:02:n:s1084946721500096

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DOI: 10.1142/S1084946721500096

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