METHODS FOR CONVEYING ENTREPRENEURIAL KNOWLEDGE: PERCEPTIONS OF TOP EXECUTIVES FROM SUCCESSFUL ENTREPRENEURIAL FIRMS

Jacqueline N Hood and John E Young
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Jacqueline N Hood: Anderson Schools of Management The University of New Mexico Albuquerque, New Mexico, United States of America
John E Young: Anderson Schools of Management The Unversity of New Mexico Albuquerque, New Mexico, United States of America

Journal of Enterprising Culture (JEC), 1994, vol. 01, issue 03n04, 297-320

Abstract: Instruction in entrepreneurship often parallels traditional teaching methods. The effectiveness of these methods, given the unique nature of entrepreneurship, has not been investigated fully. The purpose of this study is to ascertain the pedagogical methods currently successful U.S. entrepreneurs feel would be effective for conveying information in university-level entrepreneurship programs. Four areas of development were found to be important in cultivating successful entrepreneurs, including areas of content, skills, mentality, and personality. Pedagogical methods cited by the respondents for imparting knowledge in each of these areas were divided into 47 different categories. Several traditional teaching methodologies were supported in terms of their perceived effectiveness for conveying specific areas of knowledge. The respondents also suggested new active learning approaches such as co-operative education/internships and student-run businesses, which should be given serious consideration in particular circumstances, depending upon instructional goals or objectives.

Date: 1994
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DOI: 10.1142/S0218495894000021

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