THE MARKET PLACE: A COMPUTER BASED NETWORK FOR GLOBAL MARKETING

David W Conrath
Additional contact information
David W Conrath: University of Waterloo Waterloo Ontario, Canada

Journal of Enterprising Culture (JEC), 1994, vol. 01, issue 03n04, 383-402

Abstract: This paper is the second in a series about the MarketPlace, a computer-based network designed to facilitate the involvement of small and medium sized businesses in international trade. The MarketPlace provides a means for identifying and contacting people with whom one would like to do business. Using the system’s software and database a firm could specify requirements or state its capabilities, negotiate contracts and obtain support services (e.g. arranging shipping, customs clearance and financing) that would enable them to undertake trade that would otherwise seem out of reach. The first paper focused on research issues. This one, while mentioning certain problems that must be resolved before such a system can become operational, contains a number of suggestions about the features that the initial MarketPlace ought to possess. These range from product/service specification and language issues to the technology that ought to be used and the potential sources of revenue that would be available to the operators of the MarketPlace.

Date: 1994
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0218495894000069
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:jecxxx:v:01:y:1994:i:03n04:n:s0218495894000069

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0218495894000069

Access Statistics for this article

Journal of Enterprising Culture (JEC) is currently edited by Teck-Meng Tan

More articles in Journal of Enterprising Culture (JEC) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().