MEASUREMENT OF SUCCESS AND FAILURE IN SMALL BUSINESS: A TWO-FACTOR APPROACH

John H Kelmar
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John H Kelmar: School of Management Curtin Unversity of Technology, Australia

Journal of Enterprising Culture (JEC), 1994, vol. 01, issue 03n04, 421-436

Abstract: This paper proposes that the measurement of success and failure in small business does not present itself as a continuum, as implied by many of the papers published in the area of small business research.In addressing the criteria which has been expressed as indicative of small business failure it has often been assumed that the elimination of these aspects will henceforth create a successful small business. Similarly, if a small business fails to address those issues which are indicative of success, then it is often purported to be heading toward failure.This implied success-failure continuum often does not appear to exist, and the preferred approach is that a “Two-Factor Theory of Small Business Performance” tends to be more indicative of the true nature of the research findings. This concept presupposes that the opposite of success is non-success, and the opposite of failure is non-failure, as shown by comparing the results of published material in the field of small business.

Date: 1994
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DOI: 10.1142/S0218495894000082

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